RAAR: Career Development for Artists and TV Personalities

Dream Big

Long-term Vision

Developing a career in the entertainment industry is a marathon, not a sprint.

Your greatest asset is the professional trajectory you build over time. At RAAR, we are not just focused on your immediate success; we are committed to the vision of where you will be in a decade. We engage in the planning and strategic execution necessary to ensure that you achieve your goals, whatever path you choose to follow.

Identity and Positioning

Every public figure has a unique value to offer.

This uniqueness is the most precious asset that artists and TV personality can bring to both the audience and brands. The challenge lies in navigating the emotional and strategic complexities of a career. Often, anxiety and the pursuit of immediate success can lead to hasty decisions that result in ostracism or a professional trajectory that appears successful but lacks true meaning and personal fulfillment.

Brand Building and Legacy

While immediate financial gains are certainly important, our focus extends beyond that.

Building a solid and enduring financial legacy is what we consider truly crucial. Our mission is to provide our clients with the financial peace of mind needed to fully dedicate themselves to projects that are not only profitable but also highly rewarding and aligned with their personal aspirations.

Cultural and Social Impact

Artists and TV Personalities have a unique power to shape and influence society.

For this reason, we guide our clients to channel their energies and talents toward areas and directions that most inspire them and resonate with their personal values. This can range from establishing impactful collaborations with NGOs and foundations to creating their own philanthropic or social initiatives.

Clients

Some of the Artists and TV Personalities who have worked with us.

Amanda Meireles | 360 Development

Amanda Noventa | 360 Development

Ana Clara | Artistic Development

André Soler | 360 Development

André Vasco | 360 Development

Arthur Aguiar | Artistic Development

Domitila Barros | Trainning

Evandro Rodrigues | 360 Development

Felipe Montanari | 360 Development

Guisela Rhein | 360 Development

Hariany Almeida | 360 Development

Jonathan Azevedo | Artistic Development

Joaquim Lopes | Artistic Development

Juju dos Teclados | 360 Development

Luan Estilizado | Strategic Development

Manoel Soares | 360 Development

Márcio Ballas | 360 Development

Patrícia Ramos | Artistic Development

Rafa Kalimann | Artistic Development

Raul Aragão | 360 Development

Rhudson Victor | Artistic Development

Ricardo Alface | 360 Development

Rodrigo Mussi | 360 Development

Sarah Aline | Trainning

Schynaider Moura | 360 Development

Thiago Simpatia | 360 Development

Tico Fernandes | 360 Development

Tina Calamba | 360 Development

Consulting & Career Development

Archetype and Persona

Self-awareness and authenticity are more than virtues.

For artists and TV personalities, authenticity and self-awareness are more than virtues; they are strategic necessities. Deeply understanding who you are, deciding how you want to be perceived, and comprehending what your audience truly seeks are crucial elements in generating value and impact. Neglecting these three pillars not only diminishes your influence but also makes you vulnerable to the unpredictability of the industry and the whims of fortune, compromising your autonomy and control over your own career.

Career and Business Plan

What's the use of running if you don't know where you're going?

Grounded in deep understanding and previously acquired knowledge, we develop a meticulous and customized career and business plan. This is the moment when we outline the objectives and sketch the pathways to achieve them — the Where and the How. And we don’t stop there: the implementation of this plan is subject to ongoing analysis and adjustment, ensuring that you are always on the most strategic course for your success.

Communication and Personal Branding

Communication is the vital link between you and your audience.

Communication materializes all the strategies and identities that have been carefully defined in earlier stages. In this phase, meticulous management of your personal brand comes to the forefront, including robust contingency plans for potential episodes of 'cancel culture' — a reality in the digital age. This is where we calibrate the language and verbal universe that best capture your essence, in addition to establishing a cohesive and impactful aesthetic identity.

Leading Creative Teams

Avoiding creative waste and generating value.

Creative professionals face unique challenges due to the nature of their work. Research shows that the creative process is often less orderly, structured, and predictable than we would like. Moreover, the productive potential of creative professionals is often limited by the absence of practices and approaches that enable a workflow to fully utilize their capacity. Within this context, the role of the leader is crucial. Our training methodology is designed to boost and catalyze the potential of creative team leaders. This way, you avoid the waste of energy and talents and generate more value using the resources you already have.

About

Leo Rapini

With over 13 years of experience at the intersection of art and business, and as the founder of Coaching Creatives, Leo has provided personalized training and consulting sessions to hundreds of artists and creative professionals, extending his reach to diverse regions such as Brazil, the United States, Italy, Belgium, the United Kingdom, and Portugal.

Leo is a respected professional in the entertainment industry, with significant experience in executing career development programs at TV Globo. His expertise is evident in a variety of successful projects ranging from television programs and films to album releases, YouTube channels, and art exhibition curation, highlighting his unique ability to excel across various media platforms.

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